High-quality product photos are a must for successful online sales. In the digital world, customers can't touch, taste, or smell your products, so your images need to do all the selling.
This guide will show you how to create visually appealing product photos for your Flowwow profile even without a studio or fancy equipment. Perfect for sellers who want to improve the quality of their product images. If you need to refresh Flowwow's basic content requirements, check out our guide Card moderation and item listing.
Flowwow's Top Tips: Mastering Product Photography
Discover how to capture attention with your product images.
Photos and the Shooting Process
Background
Place your product on a neutral background: for example, white or coloured card, poster board, fabric, wallpaper, or simply a clean spot on a table. It's important to choose a space with good lighting so that your images are natural, clear, and free from unnecessary shadows or glare, and require minimal editing.
Lighting
Indoor lighting can cast a yellowish hue on your photos and make them appear dark, and that’s not proper for a successful moderation. To ensure even and consistent lighting, use artificial light sources such as desk lamps, LED strips, or a lightbox (a specialized device for product photography, perfect for jewellery and desserts). It’ll help to avoid unwanted shadows and reflections in your images.
Flowers pop best in even light, without those harsh shadows. For the perfect shot, try shooting in soft, natural light. If natural light is unavailable, it's easy to DIY. Use two lamps: one in front to light up your bouquet, and another behind to give it some depth and separate it from the background.
To ensure steady shots, use a smartphone tripod (ideally with a remote shutter to prevent camera shake) or a stack of books. The key is to provide a stable base for your phone.
Props
Try adding props to your photos. For example, if you have candles with delicate floral scents, use items that evoke a sense of softness: flowing fabrics, pastel colours, feathers. This will create a beautiful and atmospheric image that will make your product stand out.
Angles
Let's talk about the best angles for your product shots. Here's a quick breakdown:
- Flowers — get up close and personal. Show them in someone's hands or styled in a room to give customers a clear understanding of their size.
- Cakes and treats —get shots from above, the side, and definitely a slice to show off the inside.
- Jewellery and accessories — n a model or display stand.
- Home goods — within the interior of the room for which the product is intended. It's essential to create a sense of style, cosiness, and demonstrate the product's utility.
How to Edit Your Photos Using AI
Flowwow doesn't allow photos with excessive retouching or aggressive colour correction, as we believe in being honest with customers. Photos and videos should accurately represent the product's colour. Misleading customers with filters or edits is unlikely to encourage repeat business. Minimal editing is acceptable, such as removing unnecessary objects or shadows in the background, and adjusting colour and light.
To save time, you can use AI tools. They can help you edit photos quickly and efficiently. Here are a few you can try:
- Luminar AI, Luminar Neo — powerful tools for editing light and shadows. They allow you to adjust lighting, colour correction, and enhance images, creating realistic or artistic effects.
- Removal.AI — this tool was designed to quickly remove backgrounds from images. Perfect for preparing product photos, portraits, and other images where you need to isolate the subject from the background
- Prisma Labs (Lensa) — a versatile editor that allows you to change backgrounds, add filters and artistic effects, improve image quality, and make your photos more expressive.
- Adobe Photoshop — these filters enhance image sharpness and quality for clear product details, remove defects and noise for a cleaner image, and adjust lighting and colour for a natural and appealing look. You can also change the background or blur it to highlight the foreground.
Video
For videos, we recommend using the same tools and tips we suggested for photos. However, there are a few specific requirements to keep in mind.
- Video duration: up to 30 seconds.
- Size: up to 100MB, with a vertical orientation.
- One video = one product.
- You can add a voiceover to describe your product, but ensure it's clear and free from background noise.
- Videos can be edited in a TikTok or Reels format, or kept as a single shot.
- Avoid excessive editing, harsh retouching, abrupt transitions, and unnecessary details. Remember, your goal is to showcase your product's best features.
Videos that are low quality, blurry, too dark or bright, shaky, or have excessive noise will not be approved during the moderation.
Conclusion
Creating high-quality visual content is key to selling successfully on Flowwow. Great photos not only showcase your products in the best light but also build trust with potential customers. Use natural light, minimize retouching, and experiment with different angles to create eye-catching visuals that will pass moderation, attract customers, and help you stand out from the crowd.
Need help or have any questions? Reach out to our Support chat – we're happy to assist!
