You've probably noticed already — Flowwow Seller has gone through a significant transformation.We've rolled out a comprehensive rebrand, updating our visual identity and filling our logo with new meaning. In this article, we'll explore how Flowwow's enhanced features can help you attract more customers and continue to grow your business with us.

Rebranding — Why

Our mission has always been to help entrepreneurs build businesses they love and to bring joy to our customers and their loved ones. However, we felt that our previous visual identity was starting to feel a little restrictive.

While we were already helping businesses find customers, fostering growth, and building a strong community of sellers, we wanted our branding to reflect our evolving values and capabilities. Our refreshed brand identity highlights unique offerings, diverse product range, and our commitment to helping your products become part of special moments for your customers.

And of course, a picture is worth a thousand words. That's why we've not only described our rebranding but also provided a visual showcase. For a closer look at the aesthetic details and inspiration, please follow the link. 

Rebranding — What For

Our rebranding has addressed several key challenges, allowing us to grow more effectively, reach our goals faster, and, of course, continue building businesses based on passion.

  1. We've made your products more visible. While the number of categories remains the same, each one is now more distinct. This gives your shop a better chance of finding its ideal customers, regardless of the category.
  1. We've become more adaptable. Our rebranding has enabled us to become more diverse. The new logo and visual elements can be adapted to different product categories while maintaining a clear connection to the main brand's identity. This empowers sellers to promote their products more effectively and strengthen customer relationships.
  1. We continue to support local brands. Your unique products are now even more visible to customers seeking something special and exclusive. This helps your business grow and achieve its goals with our ongoing support.
  1. We've stayed true to our roots. Our new logo symbolises our core goal: fostering businesses built on passion, developed by sellers alongside Flowwow. Consistent elements maintain the focus on our seller community, while new symbols highlight the significance of each category. The logo’s flexibility highlights that every seller is an important part of our supportive community.

This is what sets us apart from other e-commerce businesses and highlights our unique position and niche.

We United With AI

We're excited to be at the forefront of AI technology. By partnering with Shuka Brand Bureau, we've used neural networks to create a dynamic visual library. This innovative approach helps us to capture the attention of our audience and strengthen our brand identity.

What Does It All Mean?

By maintaining a consistent visual identity across B2B and B2C, we're emphasising the strong partnership between our clients and sellers. This rebrand is just the beginning and shows our commitment to creating unforgettable experiences together.