To increase the visibility of your products on Flowwow's homepage and attract more customers, it's crucial to understand the factors that influence search rankings. In this article, we'll delve into the search algorithm and provide you with key strategies to improve your product's ranking and boost sales. And as a little bonus at the end, we'll reveal where to find detailed stats on your Flowwow products.
Key factors affecting search results
There are three key metrics on Flowwow: traffic, conversion rate, and content. Let's delve into each of these.
1. Traffic
Traffic refers to the number of times your products are seen by potential customers. The higher your shop appears in search results and the more frequently your products are featured on the homepage, the better your traffic will be. High traffic can also help your products be on top in search results.
How to increase traffic:
- Social media sharing: Share links to your Flowwow shop on your social media channels and other platforms — this is the easiest way to attract more customers. As a bonus, orders placed through direct links to your Flowwow shop will have a 0% fixed commission. Take a look at an article on this issue.
- Keyword optimisation: Choose accurate and descriptive keywords for your product titles and descriptions. For example, instead of ‘Berry Boom’, use ‘Berry Mousse Cake’.
SEO and rich content can help you attract even more customers through your product titles and descriptions. We've created a detailed guide on how to increase views using text descriptions and keywords.
2. Conversion
Conversion is a measure of how many people who view your product actually go on to purchase it. The more people who see your product and buy it, the higher it will rank in search results.
How to improve your conversion rate:
- High-quality content: Informative descriptions, great photos and videos help customers understand exactly what they're buying. Videos, for example, give them a chance to see the product in action and get a closer look at the details.
- Excellent product photos: Your photos should be eye-catching and showcase your product from the best perspective. For tips on taking great product photos and videos, check out our guide to creating visual content.
3. Content
Everything you add to a product listing — descriptions, photos, and videos — affects search results. The better your listings are completed, the more likely customers are to choose your product. Don't forget to fill in all the fields so that your product can be found through filters and categories.
How to improve your content:
- Optimise your descriptions: Make them informative and include relevant keywords that accurately describe your product.
- Create product videos: Videos allow customers to see your product in action, increasing the likelihood of a purchase.
4. Expanding Your Product Range
The more products you have in your shop, the more choices your customers have, and the more likely they are to find something they love. Regularly update your product range, highlighting popular items and adding seasonal offers.
While a minimum of 10 items is required for a smooth moderation, having a wider range of products can make a big difference. Our data shows that shops with 100+ items tend to attract more customers and generate higher sales.
5. Top Products
Feature your 18 best-selling products at the top of your shop. This will give them more visibility and attract more attention. Keep an eye on what's performing well and make adjustments as needed.
6. ‘Supershop’ Status
Achieving ‘Supershop’ status is a great way to show your customers that you provide excellent service. This status helps build trust and sets you apart from the competition. Want to know how to get it? Find out more here.
7. Join WowPass
Our loyalty program, WowPass, can also boost your store’s visibility and earn you extra points. WowPass members offer discounts and bonuses, helping you attract repeat customers. Learn more about the program in our blog.
8. Delivery Times and Costs
Fast and affordable delivery is crucial for many customers. The lower your delivery costs, the more likely people are to make a purchase. Our data shows that half of customers base their purchasing decisions on delivery costs.
Find out more about how to set up your deliveries.
We've compiled some helpful tips and tricks into a video to show you how to boost your shop’s ranking and get to the top.
9. Repeat Purchases
Repeat customers are a game-changer for your online shop’s search ranking. Loyal customers increase your order volume and are more cost-effective to retain than acquiring new ones.
10. Good Service and Reviews
Excellent customer service is key to improving your search engine ranking. Quick responses, timely deliveries, and polite communication can boost your shop’s reputation. Reviews also play a significant role: the higher your rating, the higher you'll rank in search results. Want more reviews? Read our tips on how to request them and handle negative feedback effectively.
How to track your product's performance:
So, you've done all of the above to rank high in search results. But how do you know these steps are paying off?
The answer lies in your product analytics. To view your conversion rate, revenue graphs, average order value, and order history in a clear and visual format, simply go to your dashboard.
You can find yours in the web version of the account. Just log in and select ‘Dashboard’ from the top menu.
Conclusion
These simple steps will help make your products more visible and attract more customers. Focus on increasing traffic, improving conversion rates, and creating engaging content. This will help boost your sales and keep customers coming back for more. Find out even more useful tips in our article How to Increase Sales.
Need help or have any questions? Reach out to our Support chat – we're happy to assist!
